The Madras Day co-ordinators formally announced the launch of the Madras Week celebrations at a press conference held today. Prism PR and Taj Coromandel volunteered to oragnaise the event as part of their contribution to the city's celebrations.City historian S. Muthiah asked the press to carry the events on their papers the previous day to help the public plan their day in advance. Journalist Vincent D' Souza highlighted the participation of the young people and children in the celebrations. Another journalist Sashi Nair recollected the Madras Day celebration initiated in 2004 and its growth to a month long celebration now.
Actor Mohan Raman and S. Suresh, convenor, INTACH also briefed the press of the events lined up for the Madras Week.
Special T-Shirts - one designed by Chennai Heritage and another with the prize winning design of the contest held last year were released on the occasion.