Newspapers, magazines, TV and radio zeroed in on the Madras Day events when the buzz got around.
'The Hindu' featured a column on the day's special events right through the week. Muthiah did his bit to talk to N. Ram about it and the focus improved the response of the public to the events.
The New Indian Express has been doing lots of small features.
I haven't had the time to look at the other newspapers and magazines.
The radio stations got into the act too.
Young Salim who is a media student at Anna University and works for the BBC for its collaboration with Radio One, the FM radio channel, was among the producers who kept the buzz going in the city.